The search engine marketing Playbook
The search engine marketing Playbook teaching course teaches you step-by-step processes
to scale pure guests and conversions all through any website online.
Hiya, I’m Robbie Richards
Over the previous 6+ years, I’ve constructed and executed worthwhile search promoting and advertising and marketing campaigns for many of corporations, from small native corporations all the best way through which as a lot as Fortune 500 producers.
At first, it was clear crusing. A one-man current (me), with a handful of buyers. Nonetheless, as my firm began to hold on additional buyers and the crew grew, points modified….
We didn’t have structured processes spherical any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some devices, pop open a pair spreadsheets…and stare on the show.
“The place do I start?” and “What do I do subsequent?”…
These have been two widespread questions every inside the office, and at dwelling whereas engaged on non-public internet duties. Whether or not or not it was performing a technical content material materials audit, or establishing out a structured key phrase map for an enormous shopper. The top consequence was a TON of wasted time spinning our wheels, instead of getting shit achieved.
So, I started establishing out a library of the repeatable processes I used to develop my weblog from zero to a six-figure enterprise, and generate bottom line outcomes for buyers all through dozens of assorted industries, from property administration and marine electronics to B2B SaaS and defamation regulation.
The result is “The search engine marketing Playbook“. One of many in-depth search promoting and advertising and marketing teaching applications on the planet.
That’s not a newbies stage course on concept, nevertheless a group of repeatable strategies you have to use to assemble marketable skill models, observe and make employees billable faster, and/or implement immediately to develop what you’re selling.
What’s Included inside the Course?
A library of step-by-step search promoting and advertising and marketing processes you have to use to ship fixed
pure guests and conversion good factors for what you’re selling, boss or buyers.
eight Hours of Video
15 Teaching Modules
70+ Over-the-Shoulder Lectures
15+ Pre-Constructed Templates
OVER 70 VIDEO LECTURES
The course is broken down into 15 hyper-focused modules containing over 8hrs of instructional video tutorials.
ACCESS TO ALL THE TEMPLATES
Dozens of templates along with Content material materials Audit Dashboards, Content material materials Calendars, Advertising marketing campaign Trackers and further.
STEP-BY-STEP PROCESS DOCS
A library of PDF checklists and course of paperwork you have to use to adjust to course supplies and observe your crew.
No fluff proper right here. You’ll watch over my shoulder as I apply the course supplies on precise web pages all through completely totally different industries.
PROCESSES THAT GET RESULTS
The exact processes I’ve used to develop my enterprise, get bottom line outcomes for buyers, and help totally different entrepreneurs.
PRIVATE SLACK COMMUNITY
Members get admission to a private Slack channel. Collaborate with totally different faculty college students, and get your questions answered.
You’ll Moreover Get Lifetime Entry to a
Rising Library of Playbooks…
Step-by-step processes to land
pure guests and conversions wins
inside 60-90 days.
Audit Targets & Penalty Analysis
Accumulating Your Indexable Content material materials
Mapping Internet page-Diploma Data Components
Assigning Movement Objects & Strategies
Uncover Key phrase Opps & Content material materials Gaps
A repeatable system to hold out
educated content material materials audits that drive fast
and long term pure progress.
Extract Present Key phrase Data
Assemble a Key phrase Subject Baseline
Prioritize Your Key phrase Shortlist
Grasp Content material materials Relaunch Strategies
Measure Advertising marketing campaign Effectivity
A framework that will quickly take
you from clear slate to actionable content material materials calendar, for any website online.
School college students will get to request and vote on new playbook issues.
The target is in order so as to add 2-Three new playbooks a yr.
Robbie Richards – The search engine marketing Playbook: Motion pictures, docs