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GROW YOUR AUDIENCE AND INCREASE SALES BY LEVELING UP YOUR AUTOMATION GAME
You know how important email is.
You also know email isn’t going anywhere anytime soon, despite whatever the guru-du-jour says about the latest social media platform.
And while marketing automation tools are all the rage right now, there’s not much out there that goes beyond the basics to provide advanced and in-depth strategies and tactics on how to use automation to measurably grow your business.
ONE-SIZE-FITS-ALL IS HURTING YOUR SALES
Many businesses use email marketing software to manage subscribers and send the occasional broadcast newsletter to their list.
If this is all you’re doing, you’re missing out.
Over the years, I’ve gone all-in on marketing automation. My business hums along at 7-figures, mostly on autopilot.
What’s really helped the most has been when I started to segment my audience and provide personalized content to my subscribers and customers, both in the emails I send and on this website.
- I’ve created email courses that are hyper-personalized based off who’s going through it, and culminate with a weekly pitch for my premium course that drives thousands of dollars a week in new revenue.
- I’ve setup advanced webinar registration sequences that capture and SMS subscribers before, during, and after the event, and use have systems in place for using the data I collect to optimize future events.
- My website changes depending on who’s looking at it and where they are in my sales funnel. The call-to-actions, language, and even the images change depending on what I know about someone, data that I accumulate through passive subscriber profiling.
And as I’ve taken marketing automation to its limits, people started to notice. I’ve spoken at numerous conferences about what’s possible, and openly shared how automation is helping grow my business.
I’ve had a lot of companies approach me, wanting me to do replicate what I’ve done for their business.
The only answer I had was “hire me for $25,000+” (which was cost prohibitive for 95% of those who asked.)
INTRODUCING MASTERING DRIP, MY SELF-STUDY COURSE ON BECOMING A MARKETING AUTOMATION WIZARD
I’ve created a self-study course that provides over 8 hours of in-depth tutorials on how to create effective and profitable automation sequences for your clients.
Inside you’ll find lessons on personalized email courses, launch strategies, automatically generating testimonials and upsets, and more. All the strategies and tactics I use for my business, and the businesses of my high-profile clients, are included.
Here’s a sample lesson that covers how to create a successful Black Friday sale (that netted $8 per unique email open):
The tool I use for marketing automation Drip, which is one of the most powerful and affordable pieces of software available (free for up to 100 subscribers, paid plans start at $49/month.) But as long as you use an advanced email marketing automation tool, many of the lessons will still apply.
Not only will I teach you how to functionally use Drip, but you’ll also learn how to setup advanced automation. And best of all, what I cover will help any and all types of businesses: small mom and pops, Fortune 500s, non-profits, churches, personal blogs, and so on.
You’ll be able to apply what I teach you to directly and immediately help grow your business.
And there’s zero risk to you: If you join the course, go through what I teach, and aren’t able to generate the results you’re looking for I want you to write me for a refund. (I’m 100% confident that you’re going to totally change the way you work as a result of this course.)
- All Basic, Advanced, and Mastery lessons
- Expert Roundtable daily coaching access (1 month)
- Stream on any device
- Drip Pro Tools, and all the documents and templates I use to personalize DoubleYourFreelancing.com
- Lifetime access our private community
- Lifetime updates (launch special)
Case Study: Josh Doody
“What was one obstacle that would have prevented you from buying Mastering Drip?”
There were two: cost and wondering whether it would cover what I needed.
“What did you find as a result of buying Mastering Drip?”
It was WELL worth the cost, and the course covered everything I needed to get started using Drip (I moved my list over from another email service provider) and take my marketing automation to the next level. I was immediately able to configure some features and workflows to get much better visilibity into who is on my list and how I can help them.
“What specific feature did you like most about Mastering Drip?”
The video walkthroughs are really useful. He doesn’t just tell me what he’s doing, but SHOWS me how to do it and explains why it’s worth doing.
“What would be three other benefit about Mastering Drip?”
HUGE time savings in getting Drip set up in a sane way (tagging, segmenting, basic campaigns and automations, capturing basic details about subscribers).
A better understanding of how I can use my email list to provide more value to subscribers and communicate with them in a more meaningful way through personalization based on their preferences and interests.
Good ideas for how to use Drip to take automation to the next level. It’s not just a place to gather email subscribers and send them broadcasts, and Brennan does a great job of showing how powerful the platform can be.
“Would you recommend Mastering Drip? If so, why?”
Absolutely. If you’re just getting started with Drip, you’ll get a nice return on your investment just from the time you’ll save on basic decisions and setup at the beginning. If you’re already experience with marketing automation, Brennan will show you how to use Drip to do amazing things that wll help you engage with your audience and drive more sales.
“Is there any thing you’d like to add?”
I migrated a list of about 2,000 subscribers into Drip, and this course saved me DAYS of time with the initial setup and enabled me to get to the more advanced features much sooner than I would have on my own.
“How does this course differ from what’s available within the official Drip documentation?”
My goal with this course is to not only teach you how to use Drip, but — most importantly — how you can leverage everything Drip offers to increase your sales or whatever KPIs you care about. I’ll show you what to name your tags and events, how to best setup your Workflows, and how to make Drip an integral part of your overall sales and lead generation strategy. This course also goes beyond just emailing: Want to SMS your subscribers? Pipe qualified leads into your sales CRM? Personalize your website based off of who someone is? I cover it all.
“I’ve never sent a mass email in my life. Is this too advanced?”
Much of this course is pretty advanced. But I don’t expect you to implement everything I cover immediately. You can start with the lessons I offer on getting your first subscribers into an email course, and then as that picks up and starts making you money you can get more sophisticated with your email marketing. You have lifetime access to the content, and it will only get better as Drip adds more functionality.
“Your business targets freelancers. I run a SaaS / sell infoproducts / etc. Is this just for freelancers?”
No, it’s for anyone who uses Drip and wants to make more money with Drip. That being said, I’d love for freelancers to use this course to help 1) build lead generation pipelines for their own businesses and 2) add marketing automation to their list of skills that they can sell at a premium to their clients.
“Do you work for Drip or Leadpages?”
Nope, but they’re all good friends of mine. And I’m on their advisory team and have spoken at Converted, the Leadpages conference.
“Will I get updates?”
Yes. All customers receive lifetime updates to all future content, as long as immediate access to all current content.
“Can I upgrade?”
Yep, you can upgrade at any time. We take the current price of the package you’re looking to move to and subtract what you’ve already paid.
“What’s your refund policy?”
If this course doesn’t help you measurably move the needle, you won’t pay for it. Just write me and let me know where it left you hanging, and I’ll refund you in full.
“What documents and templates are included in Mastery?”
Currently Mastery includes:
- Drip Pro Tools, a proprietary toolkit that helps personalize your website based on who’s looking (along with numerous other feaures)
- My Drip-friendly Webinar template
- The survey widget I use to progressively profile my subscribers
- The CSS and relevant design files necessary to push personalized ads to your subscribers
- A responsive email template (Drip’s default template isn’t yet responsive)
“What is the private community that’s included in the course?”
When you join, you’ll be given instructions on how to join our private Facebook group. Inside this group, you’ll be able to ask me and 280+ other automation geeks anything you’d like.